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Entrepreneurship

This online certificate program introduces key issues in entrepreneurship for those looking to start a business on their own. What does it take to build and grow a business from scratch? What personal characteristics are shared by successful entrepreneurs? What types of resources are available to budding entrepreneurs, and where can you find them? Learners who complete this program will have the answers to those questions and others that are essential to the success of their businesses.

Each 3 to 5 hour, self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage entrepreneurs and structure their learning about their field.

Upon successful completion of the program, you can download a printable certificate of completion for this online course suite. This certificate has no textbooks or prerequisites.

Students who complete the Certificate in Entrepreneurship are awarded a total of 2.5 CEUs, which are reflected on the downloadable certificate.
 

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Curriculum & Course Details

The Certificate in Entrepreneurship consists of five courses. Students have five months to complete all of the coursework.

  • Accounting and Finance for Entrepreneurs

  • Business Law for Entrepreneurs

  • Introduction to Entrepreneurship

  • Leadership and Management for Entrepreneurs

  • Strategic Marketing for Entrepreneurs

After completing this entire certificate, students should be able to complete/discuss each of the following:

Accounting and Finance for Entrepreneurs:

  • Generally Accepted Accounting Principles (GAAP)

  • Rules of Double-Entry Accounting

  • The Accounting Cycle

  • Relationship of Financial Statements

  • Financial Planning and Budgets

  • Calculating the Master Budget

  • The Cash Budget

  • Pro Forma Financial Statements

  • The Financing Plan

  • Evaluating New Ventures

  • Break-even Analysis

  • Return on Investment and Payback Period

Business Law for Entrepreneurs:

  • Legal Environment

  • Sole Proprietorships

  • Partnerships

  • Corporations

  • Limited Partnerships and Limited Liability Partnerships

  • S Corporations and Limited Liability Companies

  • Franchises

  • Intellectual Property Rights

  • Patents

  • Copyright

  • Trademarks and Trade Secrets

  • Employment Law

  • Forming a Contract

  • Contracts and Fraud

  • Sales Contracts

  • Taxation and the Employer's Responsibilities

  • Government Regulation

  • Personal Property

  • Real Property

  • Transfer of Real Property Ownership

  • Bankruptcy

Introduction to Entrepreneurship:

  • Describe the characteristics of a successful entrepreneur

  • Outline the eight stages of the entrepreneurial process

  • Explain the discovery stage

  • Describe the evaluation of the market for a new venture

  • Outline ways to structure the venture

  • Discuss the strategic planning process for an entrepreneur

  • Describe the operational and financial planning needed for a new venture

  • Outline how an entrepreneur develops and employs a business plan

  • Describe the options for funding the new venture

  • Discuss issues in implementing the plans for a new venture

  • Recognize the ethical issues faced by entrepreneurs

Leadership and Management for Entrepreneurs:

  • Describe the managerial roles played by an entrepreneur

  • Outline the five key managerial activities

  • Describe self-management techniques for managing time and organizing, planning, and prioritizing

  • Discuss the autocratic (ODS-A), participative (ODS-P), and empowering (GEM) management styles and their application

  • Describe the process for staffing an entrepreneurial venture

  • Discuss Katzenbach's Five Motivational Paths and how they apply to new ventures

  • Describe the process for coaching employees

  • Outline the USED Model for training employees

  • Discuss the importance of active listening when communicating with employees

Strategic Marketing for Entrepreneurs:

  • Describe the role of strategy and marketing in an entrepreneurial setting

  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter

  • Explain marketing basics, including the marketing process and the Four P's

  • Discuss the role of marketing in the discovery stage of a new venture

  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs

  • Discuss the role of strategic planning in the entrepreneurial process

  • Describe the key elements of a marketing plan

  • Outline the factors for success in creating a new venture business plan

Each of these self-paced courses offers an assortment of interactive exercises, selected readings, quizzes and self-assessments. It is recommended that students complete the courses in sequential order, but students are able to access all five courses at any time.  Upon completion, learners are given a summary of what they've learned for quick reference while at work.

Each course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered usually within 3 business days.

This certificate requires no textbooks or prerequisites.  There are some downloadable materials which students can save during the program to access for further use.

Quizzes and Testing

There are quizzes and tests throughout the program. Each course contains exercises and scenarios for students to answer and self-assess their learning. Students are required to complete all content elements in each course and earn at least a 70% average test score to earn their certificate.

Because this is a non-credit program, students earn a complete/incomplete status.  Letter grades are not issued, nor recorded by Duke Continuing Studies.

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Requirements

Eligibility

All registrants must meet the following requirements:

  • Be at least 18 years of age
  • Possess word processing and internet skills
  • Be fluent in the English language (including reading and writing)
  • Be familiar with how online programs work and be comfortable using them
  • Be computer literate, have reliable internet access and a valid email account  (Please note personal email accounts are preferred as they are less likely to be blocked by fire walls and spam filters)
  • Meet the computer technical requirements specifications

Admission is discretionary. The office of Duke Continuing Studies, Professional Certificate Programs, requires students be a least 18 years of age and meet minimum suitability standards. Students are not matriculated Duke University students and university student privileges do not apply to Continuing Studies students.

Duke Continuing Studies reserves the exclusive right, at its sole and absolute discretion, to withhold registration or require withdrawal from the program of any student or applicant.

Certificate requirements

In order to earn a certificate of completion from Duke Continuing Studies, students are required to complete all content elements in each course to earn their certificate.
 

Technical requirements

Operating System

  • Windows XP SP2 or newer
  • Mac OS 10.4.11 or higher
  • Linux/Unix (any recent version)

Hardware

  • 1 Ghz or faster CPU
  • 512 MB RAM
  • video card
  • sound card and headphones or speakers (some assignments have audio components)

Software

  • Microsoft Office 97 (or newer) or comparable office suite such as Open Office (free download available at openoffice.org)
  • Adobe Flash Player 9 or greater (free download available at adobe.com)
  • Adobe Reader/Acrobat Reader 7.0 or greater (free download available at adobe.com)

Web Browser

  • Microsoft Internet Explorer 7 or greater
  • Firefox 3.6 or greater (free download available)
  • Netscape, Safari, Opera, Chrome, and other web browsers may work, however may not render all features of the course(s)
  • Cookies must be enabled
  • JavaScript must be enabled

Internet

  • Reliable internet connection
  • E-mail account (to be able to register and to receive e-mail from the system regarding registration, course status, etc.)

 

 

 

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Schedule & Registration

Registration

Registration is ongoing; therefore students can begin the program when it is convenient for them!  Registration is not available June 24 - June 30 annually due to the close of the fiscal year for the university.

Note: our enrollment/registration system is a separate external system from that used for your online training and therefore access to online materials is not an automated process upon your registration and subsequent payment. Please allow a time delay of up to 5 business days to receive details via email regarding online access. This delay will not impact your “allotted” completion time for the program.

Enrollment steps

  1. Register for the program using the links provided above.
  2. Upon registration and payment in full, students will receive an email from the program manager within five business days. The email will contain details about how to access course content from the program partner, Mindedge.
  3. Log-in and begin coursework.  Students will have 5 months to complete their coursework from the date they receive their program access.

Registration Methods

  • Register Online using a credit card with our secure, real-time registration system. Add the course to your shopping cart and follow the instructions for checking out.
  • Register by Phone at 919-684-6259 or toll- free at 1-866-edu-duke during our business hours (Monday through Friday, 8:00am to 5:00pm EST).

 

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Frequently Asked Questions

Is this program offered online only?

Yes, this program is exclusively offered online and is self-paced.  No classroom programs are currently available for the Certificate in Entrepreneurship.

Who should take this course?

This course is designed for adult learners that are interested in starting their own business and gaining an understanding of the finance involved.

Do I have to log on a certain times on certain days?

No, these courses are completely self-paced, allowing students to schedule the courses work as they so desire within the allotted access time.

Am I able to take individual courses?

No, the Certificate in Entrepreneurship program is available as a certificate only and individual courses cannot be purchased separately.

When is registration open?

Students may register between July 1 and June 23 each year.  Registration is not available from June 24 - June 30 annually due to the close of the fiscal year for the university.

After registering, when will students receive additional program details?

Registered students (who have paid tuition in full) will receive web access information via email from Duke Continuing Studies within five business days from the date of their registration (excluding Duke holidays).

Is access to a computer required during this program?

This is an exclusively online program and access to a reliable computer is required for the duration of the program.

How long do students have access to each online course?

Students will have access to all courses within the certificate for five months (150 days) from the date in which they receive program access.

How long does each course take to complete?

Each individual course is estimated to take between 3 and 6 hours to complete.  The entire certificate is estimated to take 25 hours to complete. Completion time will vary by student.

Are extensions granted to students who request them?

No.  Sufficient time to complete coursework has been given, and therefore no extensions will be granted.  If a course is not finished and a student wants to re-enroll to complete it, he or she will have to purchase the course/package again and restart the training from the beginning of the course.

What are the technical requirements for this program?

See the Requirements section above.

How do students ask questions?

Each course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered within 3 business days.

What do students do if there are technical issues while completing the course?

Students should contact the Program Manager via email to troubleshoot technical issues.  Students will receive a response within 3 business days.

How do students earn a certificate of completion from Duke Continuing Studies?

Students who complete all assignments with an average minimum score of 70% within the given time frame and pay tuition in full (upon registration) will receive a certificate of completion from Duke Continuing Studies. The certificate is downloadable after the course is completed. Students will be able to download the certificate for up to six months after completing the course.

Will these courses count for credits or degrees?

No. These courses are not applicable to a degree.

Upon completion of one or more courses how do students get verification of their PDU credits?

Students download their certificate of completion from the Learning Management System.  The certificate will include PDU credits earned.

What is the refund policy for these courses?

There are no refunds given for online courses.

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Tuition & Funding Sources

Tuition

$725

Funding Sources

Our Professional Certificate programs are non-credit (not degree applicable); therefore, they are NOT eligible for federal education loans. DO NOT SUBMIT FAFSA FORMS for these programs. Some of our programs may offer payment plans. Please see individual program web pages for those details.

No loans (Wells Fargo Graduate loan, Sallie Mae Smart Option Undergraduate loan, etc.) can be construed to imply any degree-seeking status for students of Duke Continuing studies. Duke Continuing Studies courses are non-credit.

Duke Continuing Studies (DCS) will not certify (approve) loan amounts greater than the amount of the tuition regardless of the amount approved by the lending agency. DCS reserves the right to reject any loan which exceeds the tuition amount. DCS will not be responsible for refunding monies in excess of the tuition. Students needing to secure loan funding for books or other items in relation to the program are responsible for making separate loan arrangements with the funding agency. No loan funds will be refunded to the student.

Should a student choose to borrow less than the tuition amount, the balance must be paid prior to the close of the registration period.

Loan Options

Your local bank may offer other options for loans or a "line of credit" service. Contact your bank for more information on financing choices.

Our Professional Certificate programs are non-credit (not degree applicable); therefore, they are NOT eligible for federal education loans. DO NOT SUBMIT FAFSA FORMS for these programs. Some of our programs may offer payment plans. Please see individual program web pages for those details.

Loan Options

Due to the tuition cost, this certificate is not eligible for the private student loans through Sallie Mae and Wells Fargo.  Your local bank may offer other options for loans or a "line of credit" service. Contact your bank for more information on financing choices.

 

 

Other Funding Sources

The funding options listed below may not be applicable to all programs at this time. Please contact the organization offering the funding to see if you qualify and if the funds can be used for the program in which you are interested.

Additional Funding Sources

The funding options listed below may not be applicable to all programs at this time. Please contact the organization offering the funding to see if you qualify and if the funds can be used for the program in which you are interested.

Duke Hospital Employees

Duke University Hospital employees may be eligible for support from the Employee Development Initiative (EDI), which helps employees pay for short-term career-related programs, workshops, and seminars. For more information, visit the Employee Development Initiative site or call Duke Hospital Human Resources at (919) 668-2170.

Workforce Investment Act

The WIA provides professional and basic skills training services to those who have been unable to find employment. Please keep in mind that this process can be lengthy, so plan to apply well in advance of the program start date.  For more information on eligibility, the application process, or to find your local Workforce Development Board, visit the NC JobLink Career Center website.

AmeriCorps

AmeriCorps Education Awards are available only for AmeriCorps volunteers and can be used for educational expenses for non-degree courses, such as Continuing Education courses offered by qualified schools. For more information on qualified schools and programs, contact the National Service Trust at 1-800-942-2677, or visit the FAQ page of the AmeriCorps website.

MyCAA

The Military Spouse Career Advancement Accounts (MyCAA) program provides up to $4,000 (over 2 years) of Financial Assistance for military spouses who are pursuing a license, certification, or Associates degree in a portable career field and occupation. For more information, please visit the MyCAA website.

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Policies & Procedures

Refunds for Online Courses

There are no refunds or cancellations for online courses.

Extensions

No extensions will be granted. Students who require additional time to complete the course(s) they registered for will be responsible for re-registering and paying for the course in full for a second time.

Tax Deductions

Course fees and expenses are sometimes tax deductible. Please consult an accountant concerning this matter. Non-credit programs at Duke Continuing Studies do not generate 1098-T forms, in accordance with the following IRS guideline:

Instructions for Forms 1098-E and 1098-T published by the Department of the Treasury, Internal Revenue Service, states “You do not have to file Form 1098-T or furnish a statement for: Courses for which no academic credit is offered, even if the student is otherwise enrolled in a degree program…”

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