An image of a crossword puzzle with event-themed words

This program was a great starting point for updating my skills by meeting and learning from professionals

Kitty C., Spring 2015

Event Development

The Event Development Certificate is designed for both seasoned professionals in the event and meeting planning industry as well as for individuals with little or no event experience. 

It is offered as a 16 week sequential eight-course program that meets on Fridays and Saturdays every other weekend with an overall goal of teaching students how to plan a successful event from start to finish.  This program includes 115 total hours of instruction and is taught by qualified event professionals, most of whom hold an industry certification.

Upon completion of this program graduates will be able to:

  • Develop a strategic plan for an event
  • Assess and manage the entire financial process
  • Select an appropriate site and design scheme
  • Market the event to the target audience
  • Engage volunteers and staff in the success of the event
  • Identify, analyze and manage risks and security issues
  • Incorporate sustainability practices into event planning process

Why choose the Duke Event Development Certificate program?

  • Delivers the most comprehensive event management curriculum in North Carolina with over 100 course hours
  • Incorporates emerging industry trends such as sustainability, event related apps and social media platforms
  • Challenges students to apply material learned in the classroom to the design of an event
  • Integrates site visits to different event venues to reinforce classroom instruction
  • Connects students to current trends through a complementary subscription to Smart Meetings Magazine.

*While this program is intended to cover the international standards of meeting/event planning at the topical level, supporting details focused upon in the classroom may be relevant to the event resources available in the United States.

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Curriculum & Course Details

This program includes 115 total hours of instruction.

Program Content

  • Strategic Planning
  • Financial Management
  • Project Management
  • Site Management
  • Event Design
  • Sustainability
  • Marketing
  • Human Resources
  • Risk Management
  • Stakeholder Management
  • Event Production

Please note: There will be several times when this class meets in a special location during the course.  These dates will be noted on the class syllabus.

 

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Requirements

Eligibility

  • Associates degree (2 yr) recommended. If student does not have an Associate's degree, 2 years of experience (in any industry) may be substituted for the education recommendation.

    Resume and/or transcripts (copies are acceptable) must be submitted to Program Manager before the start of the program

    • Email: wm60@duke.edu
    • Fax: 919-668-6747
    • Mail: Duke University Continuing Studies, Attn: Whitney Murphy, Smith Warehouse, Bay 6, 114 S. Buchanan Blvd., Box 90708, Durham, NC 27708
  • Any requests for exceptions to the above admission requirement must be submitted via email to wm60@duke.edu and will be reviewed at Program Manager’s discretion
  • Payment in full prior to start of program (payment plan available, see the Tuition & Payment Options section)
  • Fluency in English, including reading and writing, required
  • Computer literacy (Microsoft Office products will be used regularly.)
  • Access to a computer during the program
  • Valid email account (must be a Yahoo! or Gmail email address)
    • Please note that if you do not have one of these email accounts you will be required to create one prior to the first day of the course.
  • Vehicle for transportation to multiple venues and signed transportation waiver

Admission is discretionary. Duke Continuing Studies Professional Certificate Programs requires students be a least 18 years of age and meet minimum suitability standards. Students are not matriculated Duke University students and university student privileges do not apply to Continuing Studies students.  Duke Continuing Studies reserves the exclusive right, at its sole and absolute discretion, to withhold registration or require withdrawal from the program of, any student or applicant.

Certificate requirements

  • 80% full attendance of total required sessions
  • Assignments completed per guidelines and deadlines established by instructors
  • Tuition paid in full
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Schedule & Registration

Schedule

This program is offered as an alternate weekend program 3/10/2017 through 6/17/2017. Classes are held every other Friday and Saturday.*

Weekend 1
Friday 3/10/2017 (12:30 p.m. to 5:00 p.m.)
Saturday 3/11/2017 (8:30 a.m. to 5:00 p.m.)
Lunch will be provided this Friday.

Weekend 2
Friday 3/24/2017 (1:30 – 6:00 p.m.)
Saturday 3/25/2017 (8:30 a.m. – 5:00 p.m.)

Weekend 3
Friday 4/7/2017 (8:30 a.m. to 6:00 p.m.)
Saturday 4/8/2017 (8:30 a.m. to 5:00 p.m.)

Weekend 4
Friday 4/21/2017 (8:30 a.m. to 6:00 p.m.)
Saturday 4/22/2017 (8:30 a.m. to 5:00 p.m.)

Weekend 5
Friday 5/5/2017 (8:30 a.m. to 6:00 p.m.)
Saturday 5/6/2017 (8:30 a.m. to 5:00 p.m.)

Weekend 6
Friday 5/19/2017 (8:30 a.m. to 6:00 p.m.)
Saturday 5/20/2017 (8:30 a.m. to 5:00 p.m.)

Weekend 7
Friday 6/2/2017 (8:30 a.m. to 5:00 p.m.)
Saturday 6/3/2017 (8:30 a.m. to 5:00 p.m.)

Weekend 8
Friday 6/16/2017 (1:30 – 6:00 p.m.)
Saturday 6/17/2017 (8:30 a.m. to 5:00 p.m.)
 

Registration

  • Please review the admission requirements listed on this site.
  • Upon registering send your resume and/or transcript (with proof of 2 year degree or equivalent experience) to Program Manager. Please note transcript and/or resume must be received before start of program.
    • Email: wm60@duke.edu
    • Fax: 919-668-6747
    • Mail: Duke University Continuing Studies, Attn: Whitney Murphy, Smith Warehouse, Bay 6, 114 S. Buchanan Blvd., Box 90708, Durham, NC 27708

Registration Methods

  1. Register Online for the core curriculum course using a credit card with our secure, real-time registration system.  Add the course to your shopping cart and follow the instructions for checking out. The Program Director will then contact you with instructions on how to register for the electives.
  2. Register by Phone at 919-684-6259 to register during our business hours (Monday through Friday, 8:00am to 5:00pm EST). Please note that loan applicants or students who plan to use the payment plan must call to register.

 

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Frequently Asked Questions

Will I be certified as a meeting planner after I complete this program?

No, Duke Continuing Studies (DCS) does not certify individuals.  DCS provides a certificate of completion that states students have met all requirements for the program. 

Certification as a meeting planner requires passing a national examination and meeting other criteria. For more information on the Certified Meeting Professional (CMP) certification exam, please visit the Convention Industry Council's website.

Is tuition assistance available for this program?

Yes. A 2-part payment plan and several loan options are available. Please see the Tuition & Payment Options section for more information.

Will this course prepare me for the CMP (Certified Meeting Professional) exam?

The topics covered in this program follow the established domains as outlined by the 2012 CMP International Standards put forth by the CIC (Convention Industry Council) and, therefore, parallel those covered on the CMP exam.  However, this program is not intended to be an exam preparation program.

Will all of the classes be held at Duke University?

Duke University will be the venue used most often during the program; however, the location may vary according to curriculum requirements.

What are the requirements to complete this program?

Students must attend 80% of total sessions, complete all required tests/assignments and pay tuition in full in order to receive the completion certificate.

Does Duke Continuing Studies allow students with international degrees to enroll in this program?

Yes. DCS will allow students with international degrees to enroll in this program.  International degrees must be equivalent to at least a US Associate’s degree and proof of such equivalency must be provided. Students should contact World Education Services (WES) or another educational document translation service as soon as possible to begin the process or proving degree equivalency (fees may apply).  Students are required to send transcripts (copies are acceptable) to Program Manager before the start of the program:

  • Email: wm60@duke.edu
  • Fax: 919-668-6747
  • Mail: Duke University Continuing Studies, Attn: Whitney Murphy, Smith Warehouse, Bay 6, 114 S. Buchanan Blvd., Box 90708, Durham, NC 27708

Can international students pursue the CMP designation?

Yes. Any student must have 36 months or more of full time experience working in the event industry.  If a student has less than 36 months of experience, he/she must also have a Bachelor’s degree (or its international equivalent) in a related field (meeting, event, exhibition and/or hospitality/tourism management).

Visit the Convention Industry Council online for more details about application requirements for the CMP exam.

Will Duke assist me with registering for the CMP exam or any other related exam?

No, students are responsible for applying for and paying any fees associated with the exam application.

Are books required for this program?

No books are required for this program.

Is parking included in tuition?

Yes, parking at all venues that are required during program is included in program fee.

Can I register for just a single course in the program?  Example: Marketing.

This program is only sold as a package, and as such, students must complete all courses to earn the certificate of completion.

Does this program offer any job placement for graduates?

No, students are responsible for securing their own employment upon completion of the program.

When will I receive more information about the program?

Registered students will receive orientation information via email within one week prior to the start of the program.

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Instructors

Mary-Margaret Armstrong, CAE, CMP

Mary-Margaret (“MM”) Armstrong is Founder and Managing Director of MeetingAdvantage, LLC, a full service meeting planning company, and President of CertainInsignts, a business consulting firm.

A native North Carolinian, she has over 20 years’ experience in the meeting planning and association industries.  She has worked with corporations and associations in various operational and management roles where she has sourced and executed 100s of meetings for clients in the pharmaceutical industry, served as Director of Sales for a national meeting planners network group, and served as Vice President of Education and Membership for the Healthcare Businesswomen’s Association.  In her VP role, she provided oversight for 14 domestic and 1 international chapter boards which produced more than 300 events annually, spearheaded volunteer training for hundreds of members each year, and developed strategy and operational structure for the organization.

In 2013, she launched CertainInsights, a business consulting firm, and in 2014 launched her second firm, Meeting Advantage LLC, which specializes in corporate events, conferences and trade shows.

MM serves on several non-profit boards and has been an instructor for Duke University’s Continuing Studies Event Development Professional Certificate program since 2014.  She has earned both the Certified Meeting Professional (CMP) and Certified Association Executive (CAE) designations and is a graduate of the University of North Carolina at Wilmington.

Grace Beason

Grace L.P. Beason is the Owner and Lead Consultant at Grace Leisure Events LLC, which she founded in late 2005.  She has over 13 years of experience in planning social events, fundraisers and weddings, and previously worked as a planner for The Catering Company of Chapel Hill, NC and Marcy Blum Associates, Susan Bell Special Events, and The Knot Inc., all in New York City.  Grace is a member of the Triangle chapter of the National Association of Catering Executives and was recently awarded with the title of Best Wedding of 2011 (having previously won the same award in 2009.)  She has a Bachelor of Arts degree in the History of Art from Kenyon College in Gambier, Ohio.

Diane Butzer

Diane Butzer has over 20 years’ experience in the meetings industry. Diane has worked in both the airline and hotel industry before working as a meeting planner primarily in the corporate world.  She is currently a Meeting Manager for American Express Meetings & Events working on pharmaceutical meetings. Her past experience includes working in the tech industry, pharmaceutical industry and she worked for 7 years as a Corporate Meeting Planner at Blue Cross and Blue Shield of North Carolina. Diane has earned both the CMP and CMM credentials. She has served on the Carolinas Chapter of Meeting Professionals International as a past board member. In 2007, she was named the chapter’s Meeting Planner of the Year. Diane is a graduate of High Point University with a B.S. in Marketing. She also holds an associate’s degree in Travel & Tourism from Herkimer Country Community College. Diane is originally from Western New York however has lived in North Carolina since 1989.

Jon Campos, CMP

Jon Campos is the Manager of Conference Operations at the American Institute of Certified Public Accountants (AICPA) in Durham, NC.  Previously Jon worked as Assistant Director with the American Textile Manufacturers Institute (ATMI) and as Meetings Director at the North Carolina Bankers Association.  He has a Master of Science degree from North Carolina State University and over 15 years of conference planning experience.  Over the course of his career Jon has managed all types and sizes of events throughout the United States, Europe and the Caribbean. In his recent work at the AICPA, Jon has managed the introduction of new technology to support his company’s strategic approach to event management, including conference apps, live polling, interactive web-based Q&A, and paperless events.

Ashley Feit

Ashley Feit has 15 years of corporate experience in public relations, communications and marketing.  She earned a B.A. in Mass Communications with a focus on public relations and an M.B.A. with a concentration in marketing from the University of South Florida.  Ashley is a Program Manager at Blue Cross and Blue Shield of North Carolina where she is responsible for planning and implementing educational events for members. She was previously a Marketing Manager for BASF and for Richmond American Homes where she was responsible for developing and implementing marketing plans for new products, trade shows and brand awareness as well as planning special events. Career highlights include being named a President’s Award winner at BASF and having two of her articles featured as cover stories in industry magazines. She is an active member of the Triangle chapter of the American Marketing Association and volunteers with the Cary Creative Center.

Allin Foulkrod, CSEP

Allin Foulkrod is the President and Founder of Creative Visions, an event production company based in Raleigh, NC since 1989.  Creative Visions has produced events in over 15 countries and throughout North America.  Honors and accolades have included numerous community and industry awards for Allin and Creative Visions, such as:  Triangle Business Journal’s 40 Under 40 in 2007, Business Leaders Magazine’s Top Entrepreneur 2013, International Special Events Society (ISES) Esprit Awards in 2009, 2012 and 2013 finalist.  Allin is a sought-after presenter and consultant and has spoken at international industry events.  As one of the first 200 people globally to obtain the Certified Special Event Planner (CSEP) designation, his focus for himself and his company is to provide a continuous learning environment.  Creative Visions’ mission is to design, produce and actualize spectacular events, while ensuring substance within the spectacle.

Amanda Law

Amanda Law is the Director of Special Events and Campaign Projects for the Gillings School of Global Public Health at UNC in Chapel Hill.  Prior to taking this position in March, 2016, Amanda spent five years in Asheville, NC, working as a Conference Services Manager for Biltmore Estate and serving as a founding board member for the Appalachian Chapter of the National Association of Catering and Events (NACE).  Amanda also worked for the American Diabetes Association of Raleigh and was on the opening team of The Umstead in Cary.  She attended undergraduate school at Appalachian State University and received a Bachelor of Science in Communications in 2005.

Elizabeth Peeler, CMP, CMM

Elizabeth Davis Peeler gained experience during her 15 years planning for corporations such as Progress Energy and First Citizens Bank before going out on her own in 2003 as an independent meeting planner and event consultant.  She started D-P Planning Meetings & Events and began managing meetings and conferences for companies around the Triangle and beyond.  Elizabeth is a graduate of Furman University in Greenville, SC, where she earned a BA in English.

Matthew Royse

Matthew Royse is the director of marketing communications for Forsythe Technology, a leading enterprise IT company in North America. He has more than 15 years of experience in marketing and communications, working in many different industries, including financial services, technology, media, and entertainment. 

Matthew is a digital marketing strategist, overseeing all content marketing and social media initiatives, internally and externally, at Forsythe Technology.  He also serves as the managing editor of the award-winning Forsythe FOCUS Magazine. Prior to Forsythe Technology, he served as a publicist at the National Geographic Channel in Washington, D.C.

He speaks about social media and content marketing at many industry and national events, including Ragan Communications conferences, the Internet Summit, the Frost and Sullivan Digital Marketing Summit, The Research Triangle Park (RTP) 180° speaking series, and the Publicity Club of Chicago. He has also counseled the communications team at the Vatican (Rome, Italy) on social media during their monthly team meeting. He is also a contributor to PR Daily, Ragan.com, Content Marketing Institute, Business2Community, and Spin Sucks.

He earned his MBA in marketing strategy and planning, and integrated marketing communications from DePaul University in Chicago. Matthew obtained his bachelor of arts in speech communications from Penn State University.

Caroline Sewell

Caroline Sewell has enjoyed 16 years of success as owner of Encore Events, Inc., designing events for social and corporate clients. Growing up enjoying the excitement of Mardi Gras in New Orleans and the pomp and circumstance of Washington, D.C., Caroline always knew she wanted to create memories for others to cherish. She has held many positions at the local and international level of the International Live Events Society (ILEA, formerly International Special Events Society) including the Editor of “Think ISES” found in Special Events Magazine. Caroline holds a B.S in Marketing Management from Virginia Tech and enjoys every opportunity to encourage those interested in seeking a career in the event industry.

Katie Shepherd Lebrato

A North Carolina native, Katie Shepherd Lebrato is a graduate of the UNC-Chapel Hill School of Journalism and Mass Communication and holds a Bachelor of Arts degree in graphic design. After graduating, Katie spent a decade at an established downtown Raleigh advertising agency as their Creative Director and real estate Account Executive. She joined the nonprofit NC GreenPower in 2008 as their Marketing and Communications Manager. In her current position, she serves as a liaison between the statewide organization and the public. She attends up to 80 events annually and works with local businesses and organizations to help them green up their carbon footprint. Katie has a combined 15 years of experience in the marketing, communications and advertising fields. She has a passion for sustainability and is well-networked in the environmental community.

Sally Webb, CSEP

Sally Webb is CEO of The Special Event Company (TSEC), with offices in North Carolina, USA and London, England.  Sally founded TSEC in 1986 from a background in sports PR and marketing as one of the first dedicated event management companies in the UK.  Her personal accolades include International Event Producer of the Yearby Event Solutions Magazine in 2004, Lifetime Achievement Awardfrom the International Special Events Society (ISES) in 2008, Business Leader Magazines Top 50 Women Extraordinaire Award in 2010 and Special Event Magazines Top 25 Greatest Industry Influencers of the past 25 years in 2011.  Sally is a founding member and former President of the United Kingdom Chapter of the International Special Events Society, and past Regional Vice President for the Euro-Africa Region. She currently sits on the Certification Committee for ISES and was the first European to obtain the Certified Special Event Planner (CSEP) designation.

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Tuition & Funding Sources

Tuition

$2,995

Parking for all program venues is included in the price listed above.

Payment Plan

A two-part payment plan is available.  Payment #1 in the amount of $1500 is due at initial registration; payment #2 in the amount of $1495 is due by Friday, April 28, 2017.

Registering for this program obligates you to full payment owed, as you are reserving a seat for the entire term regardless of withdrawal during the program.

Failure to make payments on time will result in immediate dismissal from the program.

If you would like to set up this payment plan, please call 919-684-6259 to register by phone.

You may qualify for a loan applicable to this program. Please see the funding sources below for more details.

Funding Sources

Our Professional Certificate programs are non-credit (not degree applicable); therefore, they are NOT eligible for federal education loans. DO NOT SUBMIT FAFSA FORMS for these programs. Some of our programs may offer payment plans. Please see individual program web pages for those details.

No loans (Wells Fargo Graduate loan, Sallie Mae Smart Option Undergraduate loan, etc.) can be construed to imply any degree-seeking status for students of Duke Continuing studies. Duke Continuing Studies courses are non-credit.

Duke Continuing Studies (DCS) will not certify (approve) loan amounts greater than the amount of the tuition regardless of the amount approved by the lending agency. DCS reserves the right to reject any loan which exceeds the tuition amount. DCS will not be responsible for refunding monies in excess of the tuition. Students needing to secure loan funding for books or other items in relation to the program are responsible for making separate loan arrangements with the funding agency. No loan funds will be refunded to the student.

Should a student choose to borrow less than the tuition amount, the balance must be paid prior to the close of the registration period.

Please note that DCS will not certify amounts that include separate fees for books, materials, etc.  Should you choose to borrow less than the amount of the program, you are responsible for paying the balance prior to the program start date.

Loan Options

Your local bank may offer other options for loans or a "line of credit" service. Contact your bank for more information on financing choices.

Please note you must register by phone at 919-684-6259 for the program before you can seek any loan funding.

Other Funding Sources

The funding options listed below may not be applicable to all programs at this time. Please contact the organization offering the funding to see if you qualify and if the funds can be used for the program in which you are interested.

Sallie Mae Smart Option Loan

To apply for this private student loan, visit Sallie Mae’s website, select the Undergraduate Student Loan and then click Apply Now.   The following application should populate with the pertinent information for Duke Continuing Studies.

Wells Fargo Graduate Loan

To apply for this loan, visit Wells Fargo. Duke Continuing Studies will be required to certify your loan application for the Graduate Loan should you be approved by Wells Fargo.

You will need to enter the following information after clicking on Apply Now in the Before Starting Your Application section:

  • Find a loan for: Graduate School Expenses
  • I am a: Student
  • School state: North Carolina
  • School name: please type Duke University Continuing Education
  • Grade Level: Beyond 3rd Year Graduate
  • Field of Study: Undecided or select Other and type in the field of study
  • Citizenship: Select as appropriate

Duke Hospital Employees

Duke University Hospital employees may be eligible for support from the Employee Development Initiative (EDI), which helps employees pay for short-term career-related programs, workshops, and seminars. For more information, visit the Employee Development Initiative site or call Duke Hospital Human Resources at (919) 668-2170.

Workforce Investment Act

The WIA provides professional and basic skills training services to those who have been unable to find employment. Please keep in mind that this process can be lengthy, so plan to apply well in advance of the program start date.  For more information on eligibility, the application process, or to find your local Workforce Development Board, visit the NC JobLink Career Center website.

AmeriCorps

AmeriCorps Education Awards are available only for AmeriCorps volunteers and can be used for educational expenses for non-degree courses, such as Continuing Education courses offered by qualified schools. For more information on qualified schools and programs, contact the National Service Trust at 1-800-942-2677, or visit the FAQ page of the AmeriCorps website.

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Policies & Procedures

Refund Policy

Overnight programs have different cancellation policies. Please see program descriptions for details.

Refund and Change Requests must be in writing. To receive a refund, minus a processing fee for each course cancelled, we must receive your written cancellation request at least two weeks prior to the start of the program or course. Processing fees are:

  • $20 for course fees under $500
  • $100 for course fees $500 or more

To submit a cancellation request:
Email: learnmore@duke.edu
Fax: 919-681-8235
Mail:
Registration - Duke Continuing Studies
Box 90700
Durham, NC 27708-0700

Include your name, address, phone number, and course title to be dropped. Refunds will be made in the manner you paid us.

Refunds for Online Courses

There are no refunds or cancellations for online courses.

Bad Checks

If a check is returned for insufficient funds, we will charge a returned check fee of $35. Checks will not be resubmitted. The replacement payment must include the additional $35 and be in the form of cash, money order, or credit card.

Course is Filled / Waiting List

If a course is already filled, a waiting list is usually available instead. If you are interested in placing your name on the waiting list, follow the checkout instructions to do so. If a space becomes available, a registration staff member will call you and ask if you are still interested. If you are interested, registration staff can take your payment information over the phone and complete your registration at that time.

If We Cancel a Course

Sometimes we have to cancel a course that does not meet minimum enrollment, or due to unforeseen events. If that happens, you will receive a full refund. Duke Continuing Studies reserves the right to substitute instructors or change the day a course meets.

Tax Deductions

Course fees and expenses are sometimes tax deductible. Please consult an accountant concerning this matter. Non-credit programs at Duke Continuing Studies do not generate 1098-T forms, in accordance with the following IRS guideline:

Instructions for Forms 1098-E and 1098-T published by the Department of the Treasury, Internal Revenue Service, states “You do not have to file Form 1098-T or furnish a statement for: Courses for which no academic credit is offered, even if the student is otherwise enrolled in a degree program…”

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