This course is now closed.

Thank you for your interest in this program, but we are unable to accept more applications or registrations at this time. Please explore our other opportunities and we hope to see you in summer 2024. 

Innovation and Business Strategy

What makes for breakthrough innovation? What distinguishes great companies from the also-rans? How will AI become a central theme for all leaders in Business?  How does one develop a business plan and strategy that provides for breakthrough success? Discover the concepts of disruptive innovation and transformation, learn how to analyze industries, develop customer personas and find the emotional connection to the customer while finding product/market fit!

Study companies like Tesla, Disney and Mr. Beast for their approach to strategy and the marketplace. Learn the tools of strategy including design thinking, backcasting, SWOT, PESTEL, Balanced Scorecard and Gap analysis to create and analyze market opportunities. Examine case studies to study strategy for companies like Lego, Uber, and Apple. Create your own business strategies and plans and test them against the best!


How to Apply

Duke Pre-College uses a 2-step enrollment process: 

  1. First, students apply to the Pre-College program, indicating their course(s) of interest. Apply now.
  2. After they receive notification of their acceptance into Duke Pre-College, they enroll in the course(s) indicated in their Pre-College Application. 

Learn more on our How to Apply page.