What drives Disney’s thriving empire? How does Apple’s strategy help it succeed? How do firms interact with their customers, suppliers, and competitors to earn sustained profits? How do firms strategize to differentiate themselves from their competition? Why do firms fail?
If you are an aspiring CEO or want to start your own business, explore business strategy and entrepreneurship at Duke this summer. Discover analytical methods that help top companies differentiate themselves from competition. Learn essential business concepts like Porter’s Five Forces and how they guide firms in interacting with their customers, suppliers, and competitors to earn sustained profits. Hear from management experts and startup founders about their experience. Visit the Duke Entrepreneurship and Innovation Center to tour Duke’s in-house startup resources. Engage with your peers in evaluating different courses of action a company can take. Hone your presentation and collaboration skills in a safe classroom space.
Work with a team of your peers to understand how a firm of your choosing interacts with its external environment. Showcase your findings to the company’s Board in a presentation and receive feedback from experts across the Duke community. As a final project, identify one central pain point for this company and recommend a solution.