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Course Description

People support nonprofits and the causes they champion because of an emotional connection. Hope, compassion, guilt, fear, and other emotions drive people to tackle the war/d's problems - or support others who are working on the front lines. That's where stories come in. Facts and figures can be mind-numbing, but a story opens ears, eyes, minds and hearts. In this interactive course, you will learn how to find compelling stories about people your nonprofit is helping; tell great stories; create a story bank to pull in stories from clients and volunteers; use your stories for maximum effect. Learn tools to build stories that will not only spearhead your fundraising and advocacy efforts, but also strengthen your organization's culture and reinforce its values.

 

Notes

This course counts as a Key Elective course under Fundraising for the Certificate in Nonprofit Management effective September 1, 2011.

Applies Towards the Following Certificates

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