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This was a great personal and professional growth experience. I feel I'm several steps ahead of the game.

Pepper H., 2015

Digital Media & Marketing

The online, self-paced Digital Media and Marketing Certificate is designed for individuals ready to expand their skill set in today’s internet driven market.  Students can study the real-time curriculum online, watch streaming video lessons, and learn the valuable and actionable skills necessary to be competitive online from the industry’s most respected authors, speakers, and consultants. This intensive program is focused on the most critical areas of Internet marketing and is regularly updated to remain relevant in today’s rapidly shifting online marketplace.  It is considered one of the most in-depth programs available today at an estimated 350 hours of combined instruction/study time.

The online Digital Media and Marketing Certificate program is comprised of the following modules:

  • Introduction to Online Marketing
  • Internet Marketing Foundations
  • Search Engine Optimization (SEO) Practitioner
  • Content Marketing
  • Social Media Practitioner
  • Mobile Marketing Practitioner
  • Pay Per Click (PPC) Practitioner
  • Conversion Optimization Practitioner
  • Web Analytics Practitioner
  • Display Advertising
  • Email Marketing
  • Short Courses (Optional)

Product Demo - For exclusive access to a product demo send an email to digitalmedia-marketing@duke.edu with your name and email address in the body of the email.  A password which will allow students to access the product demo will be sent via email within 5 business days.

Why choose the Duke Digital Media and Marketing Certificate program?

  • Offered entirely online and self-paced
  • Designed by some of the industry’s most respected authors, speakers, and consultants
  • Created to be one of the most comprehensive, non-credit programs with 350 hours
  • Includes live inter-disciplinary training webinars at no additional cost
  • May qualify students for OMCP Certification if additional requirements are also met
  • Includes a downloadable study guide for most modules
  • Empowers student to choose the sequence of modules to be taken 
  • Allows 12 months to complete the program
  • Provides access to Question & Answer forum with program experts
  • Awards a certificate of completion from Duke University
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Curriculum & Course Details

The Digital Media & Marketing Certificate is 350 hours of online education and encompasses the modules listed below.

  • Introduction to Online Marketing
  • Internet Marketing Foundations - OMCA*
    Foundations for Mobile Marketing, Content Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Social Media, Conversion Optimization, and Pay Per Click
  • Search Engine Optimization (SEO) Practitioner – OMCP**
    Intro to SEO, Keyword Research, Design and Architecture, Competitive Analysis, On-Page Optimization, Link Building, SEO for Local Search, SEO Best Practices, Algorithm Updates, SEO Tracking, SEO Audits, and SEO Career Path and SEO Tools.
  • Content Marketing – OMCP
    Identifying Prospects, Content Marketing Strategy, Executing a Content Marketing Strategy, Influencer Marketing, e-Newsletters, Social Networks, Writing Messages and Creating Content, Getting Your Message into the Media, Measuring the Results of Content Marketing, Blog Marketing, Video Marketing, Image Marketing, Articles/Press Release Marketing, Email Marketing, Event Marketing, and B2B Marketing
  • Social Media Practitioner – OMCP
    Introduction to Social Media, Creating a Social Media Strategy, Understanding Paid, Earned, and Owned Social Media, Social Sharing, Blogging for Business, Viral Marketing, Finding & Communicating with Influencers, Video & Youtube Marketing, YouTube Advertising, Social Networking & Facebook, Facebook Advertising, Microblogging & Twitter, Twitter Advertising, Online Reputation Management, Social Media Measurement, Social Media Analytics, Marketing Through LinkedIn, Pinterest & Image Marketing, and Instagram
  • Mobile Marketing Practitioner
    Intro to Mobile Marketing, Understanding Mobile Devices, Core Product and Service Offerings, Supplemental Products and Service Options, Incentives and Loyalty Programs, Mobile Website, Mobile Advertising and Search, Mobile Marketing and Social Media, Location and Mobile, Mobile Rules and Regulations, Mobile Marketing Analytics and Careers in Mobile Marketing.
  • Pay Per Click (PPC) Practitioner – OMCP
    Intro to PPC Advertising, Keywords and Match Types, Writing Effective Ad Copy and Ad Extensions, Creating Your Account Strategy and Monitoring Accounts, Testing and Advanced Landing Page Strategy, Tools and Other Networks, Campaign Settings, Conversion Tracking, Bidding and Reporting, Content/Display Network, Account Organization, and Quality Score
  • Conversion Optimization Practitioner – OMCP
    Intro to Conversion Design Structure, Analysis and Measurement, PPC Conversion Strategies, Product Page Optimization, Conversion Optimization, Conversion Planning, Creating Conversion Structure, Building Momentum, Engaging in a Dialog with Your Users, Conversion Strategies, and Conversion Math Analytics.
  • Web Analytics Practitioner – OMCP
    Intro to Web Analytics, Web Data Analysis Guide, Social Media Analytics, Industry Models, Complex Measurement and Approaches, Data Collection, Key Performance Indicators and Analytics Techniques, Segmentation, Making Web Analytics Actionable, Qualitative Research, Experimentation and Testing, Competitive Intelligence Analysis, Multi-Channel Analytics, Dashboards, and Google-specific Techniques and Reports
  • Display Advertising
    Understanding the Digital Customer, Defining Display Advertising, Targeting Methods, Behind the Scenes of Display, Ad Optimization, Advertising Players, How Display is Sold, Measuring Display Success
  • Email Marketing
    Introduction to Email Marketing, Email as Conversation, Creating the Email, Combining Email with Other Channels, Marketing Automation Basics, Advanced Marketing Automation, Landing Pages, The Mailing List, Spam and Blacklists, Working with Email Service Providers (ESPs), Metrics & Measurement
  • Short Courses
    Segmentation: Keys to Web Analytics Success, KPI Analysis & Techniques, YouTube and Video Marketing, Twitter Marketing, Facebook Marketing, Holiday PPC Advertising Strategies, and Pinterest Marketing

*Module marked above with the designation “OMCA” applies towards OMCA (Online Marketing Certified Associate) if completed in addition to the new OMCA certification requirements. Visit the OMCA certification website for those additional requirements.

**Modules marked above with the designation “OMCP” apply  toward certification if completed in addition to the new OMCP certification guidelines. Visit the OMCP certification website for those additional requirements.

What is an Online Marketing Certified Professional (OMCP)?

OMCP is a professional Online Marketing industry certification that recognizes training from a growing, vetted list of the best known education and training providers, and rewards participation in the industry’s top events in a variety of capacities.

Upon completing the first qualifying OMCP course, student must register at www.omcp.org to have completion verified. 

Visit the OMCP certification website for more details. 

Quizzes and Testing

One graded test per module is required, and students must pass with at least 80% accuracy.  Tests are timed and in a multiple choice format.  Students will receive their grade upon completion of each test.  Students may attempt the module tests as many times as they like, but a waiting period of three days (Foundations course) or seven days (all other courses) is required between attempts.  During this time, students may access other modules and continue their learning. 

There are also quizzes throughout each module to test students’ knowledge to help prepare them for the cumulative test at the end of each module.  Quizzes are not graded assignments, but they will help students determine their level of understanding prior to taking the final assessment for each module.

Study guides for most modules will be available for download.

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Certification

There are currently two industry certifications that students may want to pursue upon completion of all or part of the Digital Media and Marketing Program.  They are listed below.  Please note both certifications are offered through OMCP and are not affiliated with Duke Continuing Studies; questions regarding certification should be directed to them.

OMCA Certification

 

OMCP Certification

OMCA™ is a valuable entry-level certification for online marketing associates and entry-level practitioners. Designed for those with little online marketing experience, the OMCA demonstrates foundational knowledge of online marketing concepts and generally accepted practices across multiple digital marketing disciplines.

Who Should Apply?
Less experienced online marketers, with the intent to demonstrate their commitment to online marketing, improve their ability to manage digital marketing projects and earn additional responsibility.

What Duke Courses qualify?
The Internet Marketing Fundamentals course is the only course that qualifies for OMCA certification.

How to Apply
For up to date information on how to apply including associated costs, fees and requirements, visit OMCA online.

OMCP is the industry’s premier certification for online marketing professionals who have completed extensive training from qualified providers. Designed for those with more extensive online marketing experience, the OMCP demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines.

Who Should Apply?
Experienced online marketers who have a commitment to ongoing professional development.

What Duke Courses qualify?
All courses marked with “OMCP” in the Curriculum section qualify students for OMCP certification.

How to Apply
For up to date information on how to apply including associated costs, fees and requirements, visit OMCP online.

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Requirements

Eligibility

Please note that admission requirements for enrollment in the program differ from requirements for OMCP certification.

  • Be at least 18 years of age.
  • Possess word processing and internet skills.
  • Be fluent in the English language (including reading and writing).
  • Have a familiarity with how online programs work and comfort in using them.
  • Be computer literate, have reliable internet access and a valid email account.  (Please note personal email accounts are preferred as they are less likely to trigger fire walls and spam filters.)
  • Meet the computer technical requirements specifications. 
  • Pay tuition in full or have a loan certified for tuition amount only. 
  • Duke Continuing Studies much be notified of loan status and/or full payment before granting student access to program.
  • Sign and return program Terms of Use form.  Program access will not be granted until form has been returned via email to digitalmedia-marketing@duke.edu.
  • Test drive the program!  - For exclusive access to a product demo send an email to digitalmedia-marketing@duke.edu with your name and email address in the body of the email.  A password which will allow students to access the product demo will be sent via email within 5 business days.

Admission is discretionary. The office of Duke Continuing Studies, Professional Certificate Programs, requires students be a least 18 years of age and meet minimum suitability standards. Students are not matriculated Duke University students and university student privileges do not apply to Continuing Studies students.

Duke Continuing Studies reserves the exclusive right, at its sole and absolute discretion, to withhold registration or require withdrawal from the program of any student or applicant.  

The materials used in this course, including video lessons, workbooks, quizzes and tests, are copyrighted. They are intended for individual use by registered students.  Unauthorized or illegal use, or attempted unauthorized or illegal use, of these materials may result in a suspension and/or cancellation of the user’s account.

Certificate requirements

In order to receive a certificate from Duke University Continuing Studies, students must successfully complete the two Entry modules (listed below), and any six of the Advanced modules of their choosing. Successful completion is attained upon achieving a score of 80% or higher on the final assessment test for each module.   All Short Courses are optional and have no grading requirement.

Required Entry Modules

  • Intro to Online Marketing 
  • Foundations

Choose 6 Advanced Modules​

  • SEO 
  • PPC 
  • Social Media 
  • Mobile Marketing 
  • Content Marketing 
  • Web Analytics 
  • Conversion Optimization 
  • Display Advertising 
  • Email Marketing 

Optional Bonus Modules​

  • Short Courses

Technical requirements

The following minimum technical requirements are supported*:

  • Windows XP, Windows 7, Windows 8, 1GB RAM, IE8, Flash player 11
  • Mac OS X, 1GB RAM, Flash player 11
  • iOS 5

Students must also have the following:

  • Adobe Acrobat Reader
  • Reliable internet connection with a bandwidth of at least 500kbs (typical DSL is 1.5 to 6Mbs) and web browser (Firefox, Chrome or Internet Explorer)
  • E-mail account (to be able to register and to receive e-mail from the system regarding registration, course status, etc.)

*Course materials, such as streaming video lessons, are generally accessible via smart phones, but some functionality may be limited or unavailable.  Other devices such as Blackberries may not be supported. 

Technical questions should be directed to our affiliate, Market Motive by calling 866-323-9444 or by sending an email to info@marketmotive.com. Hours of support are from 8:00 am to 5:00 pm Monday through Friday, Pacific time.  Technical support issues submitted prior to 2:00 pm Monday through Friday will be handled the same day, and in all cases no later than the next business day.

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Schedule & Registration

Registration

Registration is ongoing; therefore students can begin the program when it is convenient for them!  Registration is not available June 24 - June 30 anually due to the close of the fiscal year for the university.

To enroll:

  • Test drive the program!
    • For exclusive access to a product demo send an email to digitalmedia-marketing@duke.edu with your name and email address in the body of the email.  A password which will allow students to access the product demo will be sent via email within 5 business days.
  • Register for this program and pay in full.
  • Upon returning the signed program policy disclosure to the Duke program manager, and email will be sent with login instructions within five business days (excluding Duke holidays).  The year access to the program will begin from the date the login instructions are emailed to you from Duke not the day you receive them. No delayed starts will be permitted.
    *Receipt of your signed program policy disclosure is required to receive login instructions.
    • Please note personal email accounts are preferred as they are less likely to trigger fire walls and spam filters.
  • Log in and begin coursework.
    • Please note the 12 months of access begins on the date the access email is sent from Duke Continuing Studies.  There is a calendar within the learning system to assist you with keeping track of time remaining in your 12 month window to complete the program.

Registration Methods

  1. Register Online using a credit card with our secure, real-time registration system. Add the course to your shopping cart and follow the instructions for checking out.
  2. Register by Phone at 919-684-6259 or 1-866-edu-Duke during our business hours (Monday through Friday, 8:00am to 5:00pm EST) to register.
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Frequently Asked Questions

Is this program offered online only?

Yes, this program is exclusively offered online and is self-paced.  No classroom-based digital media programs are currently available.

Are books included in the cost of this program?

No, there are no books required for this program.  Self-downloadable study guides for most modules are provided to aid in the note-taking process and to provide students with a takeaway they can reference in the future.

Who should take this course?

While this course is intended for anyone seeking to enhance their knowledge of digital media and marketing, it is an advanced level course. Students of all levels are welcome to enroll in the program but more advanced learners will move more quickly through the program than those who are beginners.

Do I have to log on at certain times on certain days?

No, these modules are completely self-paced so students may schedule their coursework as they so desire within the allotted access time.

Will the Digital Media and Marketing staff assist me in finding a position?

It is incumbent upon the student to seek his/her own employment through their own endeavors. Duke Office of Continuing Studies provides no assistance with job search, career placement and/or internships nor make any claim or warrant this program will result in obtaining a position of a result of completion.

While we can’t guarantee you a position will be obtained, we can assure you that you will receive excellent training to enhance your online media skill set.

When is registration open?

Students may register anytime except during the week of June 23-30 annually. Online registration is available 24/7 and the Office of Continuing Studies is open via phone (excluding Duke holidays) for registration at 919 684-6259 (toll free 866-edu-duke) Monday through Friday, between the hours of 8am and 5pm EST.

What is the refund policy for these courses?

There are no refunds given for online courses and tuition cannot be applied to other programs offered by Duke Continuing Studies.

Is access to a computer required during this program? 

This is an exclusively online program and access to a reliable computer is required for the duration of the program. 

What are the technical requirements for accessing this online program?

See the Requirements section.

How long do students have access to this online program?

Students will have access to this program for 12 months from the date the access email is sent from Duke Continuing Studies.

How long does the program take to complete?

This certificate program is 350 hours of combined instruction/study time that must be completed within 12 months (from the date of activation).  While completion time will vary by student, it is recommended that students commit between 5 and 10 hours per week to the coursework.

Are there any prerequisites for this program?

While there are no prerequisites needed to enroll in the Digital Media and Marketing program, obtaining OMCP certification does mandate additional requirements be met. Visit OMCP for details on obtaining certification.

After registering, when will students receive additional program details?

Upon returning the signed program policy, registered students will receive web access information via email from Duke Continuing Studies within five business days from the date of their registration (excluding Duke holidays). 

Are extensions granted to students who request them?

A one-time 60 day extension may be granted to students who demonstrate in writing (via email to digitalmedia-marketing@duke.edu) the reason required to complete the program.  Requests will be considered by the Program Manager and a response will be delivered via email within 7 business days (excluding Duke holidays). It is at the discretion of the Program Manager to determine if the situation warrants an extension. 

 If an extension is granted the student must complete the program within 60 days.  No further extensions will be granted.  If a student cannot finish the program within that extension window, and desires to finish the program, they will be responsible for purchasing the program again in its entirety at full tuition.

If a student is having difficulty with one of the final module exams, can they move on to another module? 

Yes, students can access any module at any time.

How do students earn a certificate of completion from Duke Continuing Studies? 

Students who complete all assignments with an average score of 80% or higher within the given time frame and pay tuition in full (upon registration) will receive a certificate of completion from Duke Continuing Studies. The certificate will be mailed upon completion of the program.  Please allow up to 30 days to receive certificate.

Upon completion of one or more courses how do students earn their OMCP credential?

Upon completing the first qualifying OMCP course, student must register at http://www.omcp.org/ to have completion verified.  Visit the OMCP certification website for more details.

Have requirements for obtaining OMCP certification changed?

Yes, effective October 2014 new requirements for obtaining OMCP certification have been changed. Visit the OMCP certification website for more details.

Can students download program files to save for later use?

The materials used in this course, including video lessons, workbooks, quizzes and tests, are copyrighted. They are intended for individual use by registered students.  Unauthorized or illegal use, or attempted unauthorized or illegal use, of these materials may result in a suspension and/or cancellation of the user’s account.

Study guides are available for download only.

How can students contact technical support?

Technical questions should be directed to Market Motive technical support by calling 866-323-9444 or by sending an email to info@marketmotive.com.  

Hours of support are from 8:00 am to 5:00 pm Monday through Friday, Pacific time.  Technical support issues submitted prior to 2:00 pm Monday through Friday will be handled the same day, and in all cases no later than the next business day.

See the Requirements section for supported platforms.

Who is Market Motive?

The Digital Media and Marketing program is supported by Market Motive, an industry leader in the development of online marketing training curricula.

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Instructors

Avinash Kaushik

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive.

Through his blog, Occam's Razor, and his best-selling books, “Web Analytics 2.0” and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Avinash puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Jeff Hasen

Jeff Hasen, a mobile strategist, Chief Marketing Officer and author, was named one of the top CMOs on Twitter (@jeffhasen). He is the author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices (Wiley). Called “instructive and inspirational” by a leading senior advertising executive, the book focuses on how everything and nothing has changed – it’s still about selling products and services with the “how” being different.

Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association's national conference.

At Hipcricket, Jeff conceived and led the execution of an accelerated rebranding effort; the company was subsequently named "the early leader in the mobile marketing space in the U.S."

Todd Malicoat

Todd Malicoat, co-founder and CEO of Broad Street Management, has over 10 years of experience in internet marketing and 5 years’ experience consulting on search marketing management at an executive level.  He’s consulted and created training documentation for the Public Broadcast System (PBS.org), Meredith Corporation, Thomas Industrial, Rasmussen College, Real Networks, and other large brands. While many SEO consultants restate the same basic principles, Todd of Stuntdubl has an uncanny ability to come up with timely strategies and new angles on the complex realm of SEO, link building, link baiting and search engine marketing.

Greg Jarboe

Greg Jarboe is the author of “YouTube and Video Marketing: An Hour a Day – 2nd Edition”, and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation. 

Regarded as a pioneer and leading authority on online publicity and content marketing, Greg Jarboe of SEO-PR continues to blaze new trails in Internet marketing.

Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times best selling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing".

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostCTR, Runa, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Jennifer Evans Cairo

Jennifer Evans Cario is President of SugarSpun Marketing, and the author of three books, including "Pinterest Marketing: An Hour a Day". Jennifer is highly regarded as a social media strategist and has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. She is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences.

Matt Bailey

Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.

Brad Geddes

Brad Geddes is the author of the well-respected book “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. That means he doesn't hold back, he shares every aspect of paid search and dissects the secrets of the industry. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has lead more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

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Tuition & Funding Sources

Tuition

$2,995

Payment is due in full upon registration. Loans must be certified and approved by Duke Continuing Studies prior to starting program.

There are no books required for this program. Study guides for each module will be available for self-download.

Funding Sources

Our Professional Certificate programs are non-credit (not degree applicable); therefore, they are NOT eligible for federal education loans. DO NOT SUBMIT FAFSA FORMS for these programs. Some of our programs may offer payment plans. Please see individual program web pages for those details.

No loans (Wells Fargo Graduate loan, Sallie Mae Smart Option Undergraduate loan, etc.) can be construed to imply any degree-seeking status for students of Duke Continuing studies. Duke Continuing Studies courses are non-credit.

Duke Continuing Studies (DCS) will not certify (approve) loan amounts greater than the amount of the tuition regardless of the amount approved by the lending agency. DCS reserves the right to reject any loan which exceeds the tuition amount. DCS will not be responsible for refunding monies in excess of the tuition. Students needing to secure loan funding for books or other items in relation to the program are responsible for making separate loan arrangements with the funding agency. No loan funds will be refunded to the student.

Should a student choose to borrow less than the tuition amount, the balance must be paid prior to the close of the registration period.

Loan Options

Your local bank may offer other options for loans or a "line of credit" service. Contact your bank for more information on financing choices.

Other Funding Sources

The funding options listed below may not be applicable to all programs at this time. Please contact the organization offering the funding to see if you qualify and if the funds can be used for the program in which you are interested.

Sallie Mae Smart Option Loan

To apply for this private student loan, visit Sallie Mae’s website, select the Undergraduate Student Loan and then click Apply Now.   The following application should populate with the pertinent information for Duke Continuing Studies.

•    Scroll over Student Loans on the top of screen
•    Select Smart Option Student Loan under Undergraduate Student Loans
•    Click Get Started
•    Fill out Student General Information
•    Fill out Permanent Address
•    Fill out School Information
•    DUKE PROFESSIONAL CERTIFICATES, DURHAM, NC, 00292099 should already have populated for the school
•    Select Certificate for Degree/Certificate of Study
•    Select your Specialty or select Other if it is not shown in the options
•    Select Half Time for Enrollment Status
•    Select Certificate/Continuing Ed for Grade Level
•    Enter your Academic Period of the Loan
•    Enter your Anticipated Graduation / Completion
•     Follow the remaining loan application prompts

Wells Fargo Graduate Loan

To apply for this loan, visit Wells Fargo. Duke Continuing Studies will be required to certify your loan application for the Graduate Loan should you be approved by Wells Fargo.

You will need to enter the following information after clicking on Apply Now in the Before Starting Your Application section:

  • Find a loan for: Graduate School Expenses
  • I am a: Student
  • School state: North Carolina
  • School name: please type Duke University Continuing Education
  • Grade Level: Beyond 3rd Year Graduate
  • Field of Study: Undecided or select Other and type in the field of study
  • Citizenship: Select as appropriate

Duke Hospital Employees

Duke University Hospital employees may be eligible for support from the Employee Development Initiative (EDI), which helps employees pay for short-term career-related programs, workshops, and seminars. For more information, visit the Employee Development Initiative site or call Duke Hospital Human Resources at (919) 668-2170.

Workforce Investment Act

The WIA provides professional and basic skills training services to those who have been unable to find employment. Please keep in mind that this process can be lengthy, so plan to apply well in advance of the program start date.  For more information on eligibility, the application process, or to find your local Workforce Development Board, visit the NC JobLink Career Center website.

AmeriCorps

AmeriCorps Education Awards are available only for AmeriCorps volunteers and can be used for educational expenses for non-degree courses, such as Continuing Education courses offered by qualified schools. For more information on qualified schools and programs, contact the National Service Trust at 1-800-942-2677, or visit the FAQ page of the AmeriCorps website.

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Policies & Procedures

Refunds for Online Courses

There are no refunds or cancellations for online courses.

A one-time 60 day extension may be granted to students who demonstrate in writing (via email to digitalmedia-marketing@duke.edu) the reason required to complete the program.  Requests will be considered by the Program Manager and a response will be delivered via email within 7 business days (excluding Duke holidays). It is at the discretion of the Program Manager to determine if the situation warrants an extension.

If an extension is granted the student must complete the program within 60 days.  No further extensions will be granted.  If a student cannot finish the program within that extension window, and desires to finish the program, they will be responsible for purchasing the program again in its entirety at full tuition.

Tax Deductions

Course fees and expenses are sometimes tax deductible. Please consult an accountant concerning this matter. Non-credit programs at Duke Continuing Studies do not generate 1098-T forms, in accordance with the following IRS guideline:

Instructions for Forms 1098-E and 1098-T published by the Department of the Treasury, Internal Revenue Service, states “You do not have to file Form 1098-T or furnish a statement for: Courses for which no academic credit is offered, even if the student is otherwise enrolled in a degree program…”

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